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Theses/Dissertations from 2016

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Inter-discursive strategies, resistance and agency the case of poverty in Hong Kong media, Wai Han Lo

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Encoding and decoding women's magazines :femininity construction in comtemporary China, Nan Lu

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Motivation, emotion, attitude, & gratification in the use of online video media, Ying Luo

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An analysis of promotion strategies for domestic youth films in China between 2010 and 2015, Huwan Peng

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Effects of advertising self-disclosure, message appeal and regulatory orientation :a field experiment on private retirement schemes in Malaysia, Thanaseelen Rajasakran

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Mobilizing resources in networked social movements :cases in Hong Kong and Taiwan, Jieying Wang

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Effect of program intensity and product involvement on advertising memory and liking in live broadcasting :Super Bowl broadcasting 1992-2001, Xiaojia Zhang

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Disappointment as an effect of curiosity and political apathy :modernation of self-efficacy and mediation of media selection, Yining Zhou

Theses/Dissertations from 2014

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The canary in the coal mine :Beijing News and the crisis of Chinese journalism, Ke Li

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Modernist aesthetics in the films of Wong Kar-wai, Jingjing Song

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Persuasiveness of sex :a comparison between generation-Y in China and Poland in Langerian act-based terms, Renata Paulina Wojtczak

Theses/Dissertations from 2013

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Promoting healthy eating among children using regulatory fit theory, Benjamin Ka Lun Cheng

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Examining upward influence as a form of citizenship behavior in universities in Hong Kong, Toi Kwan Chow

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Organizational intelligence from the system dynamic perspective : a study of multinational corporations in Chinese cultural context, Juan Du

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Indexing versus modeling intercoder reliability, Guangchao Feng

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It depends on how you focus on the self : effects of attractive models in advertising, Fan Hu

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Am i being watched on the internet? :examining user perceptions of privacy, stress and self-monitoring under online surveillance, Wai Ho Ip

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Impacts of self-discrepancy and media exposure on body image perception among females : an integrated cognitive processing approach, Shuet Yan Leung

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Reproducing pleasure through rituals : the music culture of older adults and young people in Cantonese operatic singing lessons, Wai Han Lo

Improving communication with terminally Ill patients in the end-of-life care :a volunteers' perspective, Chen Lu

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A political economy of online film exhibition in China, Kan Peng

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Effects of length, frequency and serial position on advertising impact moderated by product involvement : evidance from super bowl broadcast 1992-2012, Yao Sun

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Surveying the relationship between the media use and the political interest in China, Yuanxin Wang

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The oral testimony and the embodied witness :orality, intersubjectivity, and Chinese oral history documentary film, Apple Yaping Xu

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The impact of imagery ability on image vividness : the case of HPV vaccine advertising, Ellie Fan Yang

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The impact of news text, news frames and individual schemata on news comprehension, Guang Yang

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Business and society : an integrated study of corporate philanthropy and organization-public relationships in China, Dashi Zhang

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Understanding vicarious experience : the role of self-referencing in a predictive model, Shuo Zhou

Theses/Dissertations from 2011

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Asymmetrical doctor-patient relationship in Hong Kong : a discourse analytical study, Kimmy Cheng

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Product placement in television drama : effects of information overload and character attributes, Sze Kei Fanny Kong

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A source-based inquiry of optimistic bias and its impact on health-related behaviors : implications for cervical cancer prevention communications, Woon Yee Jessie Ko

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Financial communication and risk estimate in initial public offerings : the interplay of individual, organization, and media influences, Suk Chong Tong

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An identity formation through collective action in a new social movement in Hong Kong : a case study of the post-80s anti-express rail link youth, Jieying Wang

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Analyzing the portrayal of the desired national identity of the Tibetan ethnicity in China's propaganda, Chen Wu

Theses/Dissertations from 2010

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Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads, Wai Yee Yuen

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Multimedia versus print in facilitating audience learning, Shen Zhang

Theses/Dissertations from 2009

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Towards an integrated model of organization-public relationships and strategic management : a resource-based view, Linjuan Men

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Media exposure and perceived opinion diversity : effects and mechanisms, Ning Wang

Theses/Dissertations from 2008

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Television advertising and idealized images of the "good life" among adolescents in rural China, Xiao Cai

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Converging consumer culture : an inter-cultural comparison of sex appeal advertising in Hong Kong, China, the United States and the United Kingdom, Wai Kei Vickie Ho

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Employees' values, organizational communication climate, and organizational commitment : a study of multinational corporations in China, Jiahui Li

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Proposing a model of leader-member exchange : leadership style, exchange and employee psychological outcomes, Cong Zhang

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社會變遷中的傳媒公共領域建構 : 南方都市報時評欄目研究 = Construction of media public sphere in social transformation : a study of news commentary column in Southern metropolis daily, 蘆歡

Theses/Dissertations from 2007

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Self-disclosure in online groups : predisposition, disclosing style and relational development, Li Crystal Jiang

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重構快樂感覺 = Reconstructing the perception of happiness, 方維

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董建華時期的學生運動 : 權力修辭分析 = Student movements in Tung Chee-hwa's period : a power-rhetoric approach, 黃盈盈

Theses/Dissertations from 2006

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Tread along the line between edgy and offensive : a study of Chinese students' response toward offensive advertising, Minyan Li

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Ritual as communication in academic organizations : a case analysis of a Chinese institution, Dongxia Wang

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Media relations in China : a study of professionals in Beijing, Shuting Yu

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新聞框架與"符號秩序" : 對中國"勞工新聞"之框架演進的個案研究, 1979-2003 = News frames and the "symbolic order" : a case study of the evolution of the framing of workers in China, 1979-2003, 金秋

Theses/Dissertations from 2005

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Selling through entertaining : the effect of humor in television advertising in Hong Kong, Fong Yee Chan

News discourse of the Olympic Games and the national identity of the people of Hong Kong, K.C. Clara Chan

The power of framing on political crises : scandals of Mr. James To Kun-sun and Ms. Chan Yuen-han, Shuk Man Amy Cheng

TV news anchor's & audience's perception of journalistic professionalism in Hong Kong, Lam Yan Joyce Chow

Online advertising : why or why not ?, Wai-man Lam

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Communication, community and participation : exploring the O₁-S-O₂-R model, Fei Shen

Communications rivalry : a case study on communication issues between HK Chinese and American co-workers, Oi Yin Tam

A study on the evaluation and extension of reputation quotients in Hong Kong, Wing Chi Floria Wun

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傳媒"越軌"在中國 : 以《南方週末》為例 = Media "deviance" in China : the case of Southern Weekend, 李小勤

《金枝慾孽》戲說今日香港女性, 梁紫芳

從「校本管理條例」爭論看權力話語, 盧詠思

認識廣告背後的文化價值觀 : 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值, 蕭韻琪

從「商業電台名嘴封咪」及「領匯上市觸礁」事件, 看框架競爭與民粹主意, 陸浩瀚

對比《東方日報》與《大公報》的自由行框架的異同, 雷惠明

Theses/Dissertations from 2004

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The gratifications and channel preferences for peer communications : investigation of ICQ usage of Hong Kong adolescents, Yiu Fung Cheung

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Organizational heroes in storytelling : a fantasy theme analysis of two Chinese companies, Zhaoxun Song

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External communication of non-government social welfare agencies in Hong Kong, Suk Chong Tong

Theses/Dissertations from 2003

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新聞專業主義在中國 : "新聞調查"個案硏案 = Professionalism at work : the case of "New Probe", 張專

Theses/Dissertations from 2002

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Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication, Sze Man Gabrielle Chan

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Interacting with each online banking user : an exploratory study of website adaptation impact on users' commitment, Kai Fung Fung

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中國大陸城市居民採納互聯網硏究 : 以杭州為例 = Internet adoption in urban China : the case of Hangzhou, 金兼斌

Theses/Dissertations from 2001

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Clarifying attitude functions : an empirical test on an integrated framework using the object-based approach, Ka Lun Benjamin Cheng

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Wrongdoing admission : an explorative study of Hong Kong Chinese, Ching Man Fan

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Cultural values in Hong Kong newspaper advertisements, 1949-1998, Wai Yee Susanna Kwok

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Audiences' evaluation process in organizational crisis : a study of consumers in Hong Kong, Ka Man Betty Lee

Theses/Dissertations from 2000

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Assertiveness and argumentativeness : an investigation of self-reported tendencies by mainland Chinese, Qi Feng

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Effects of product involvement and endorser type : computer print ads in Hong Kong, Shuet Yan Leung

Theses/Dissertations from 1999

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Communication and organizational culture : a case study of two state-owned enterprises in China, Shuang Liu

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Processing Chinese corporate performance information via the signaled stopping technique, Ka Ying Angela Mak

Theses/Dissertations from 1998

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Measuring multinational corporations' reputation in China, Qing Pan

Theses/Dissertations from 1997

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The impact of various compositional principles on visual perception of advertising graphic design, Kwok-ming Frankie Cheung

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The effects of coorientation on students' responses to coercive power, Cheng Kiat Chia