Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

The effects of humor on ad processing: Mediating role of brank familiarity

Publication Year

2011

Journal Title

Journal of Promotion Management

Volume number

17

Issue number

1

Publisher

Taylor & Francis

First Page (page number)

76

Last Page (page number)

95

DOI

10.1080/10496491.2011.553788

ISSN (print)

10496491

Link to Publisher’s Edition

http://dx.doi.org/10.1080/10496491.2011.553788

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