Department of Communication Studies
The effects of humor on ad processing: Mediating role of brank familiarity
Journal of Promotion Management
Taylor & Francis
First Page (page number)
Last Page (page number)
Link to Publisher’s Edition
Chung, Hwiman, and Xinshu Zhao. "The effects of humor on ad processing: Mediating role of brank familiarity." Journal of Promotion Management 17.1 (2011): 76-95.
This document is currently not available here.