Document Type

Journal Article

Department/Unit

Department of Communication Studies

Abstract

© 2015 Taylor & Francis. Hong Kong has always been regarded as a critical region of Cultural China. Surprisingly, traditional Chinese medicine has not yet been accepted as legitimate in the city. This study uses acupuncture as a case to investigate the way media texts work to organize a field of knowledge and practices about health in a post-colonial society where contrasting perspectives and hybrid ideas rooted from the East and the West intermingle. Acupuncture is conceptualized as socially constructed health knowledge that has become increasingly legitimate in media discourse. Through a mixed-method approach that combines discourse and content analysis, a total of 666 news articles related to acupuncture published in two Hong Kong newspapers over a 10-year period were analyzed. Three major forms of discursive construction of legitimation – authorization, rationalization, and moral evaluation – were identified and elaborated in association with the texts and the social contexts. This study reveals a complex process of generating legitimacy for health knowledge through news narratives.

Publication Year

2016

Journal Title

Asian Journal of Communication

Volume number

2

Issue number

26

Publisher

Taylor & Francis (Routledge)

First Page (page number)

114

Last Page (page number)

132

Referreed

1

DOI

10.1080/01292986.2015.1089915

ISSN (print)

01292986

Link to Publisher’s Edition

http://dx.doi.org/10.1080/01292986.2015.1089915

Keywords

Acupuncture, health knowledge, Hong Kong, legitimation, media discourse

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