Document Type

Journal Article

Department/Unit

Department of Communication Studies

Abstract

Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research. © Society for Personality Research (Inc.).

Publication Year

2006

Journal Title

Social Behavior and Personality

Volume number

2

Issue number

35

Publisher

Public Library of Science

First Page (page number)

213

Last Page (page number)

228

Referreed

1

DOI

10.2224/sbp.2007.35.2.213

ISSN (print)

03012212

Link to Publisher’s Edition

http://dx.doi.org/10.2224/sbp.2007.35.2.213

Keywords

Adolescents, Cognitive development, Consumer socialization, Group and interpersonal processes, Materialism, Social comparison

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