Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Advertising research in the post-WTO decade in China: Meeting the internationalization challenge

Publication Year

2012

Journal Title

Journal of Advertising

Volume number

41

Issue number

3

Publisher

Taylor & Francis

First Page (page number)

121

Last Page (page number)

145

DOI

10.2753/JOA0091-3367410308

ISSN (print)

00913367

Link to Publisher’s Edition

http://dx.doi.org/10.2753/JOA0091-3367410308

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