Department of Communication Studies
Tobacco-related deaths are increasingly becoming a public health challenge in China. Chinese men, 67% of them smoke, rarely quit tobacco use successfully. The priority of reducing smoking prevalence reasonably shifts to smoking prevention among Chinese male youth. As social smoking is a top reason for future addictive tobacco consumption, an inoculation-based intervention program is outlined to specifically enhance male teenagers’ self-efficacy in resisting cigarette initiation. Systematic research procedures are detailed to generate culturally appropriate interpersonal strategies to resist cigarette initiation effectively.
China Media Research
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smoking initiation, resisting cigarettes, inoculation, smoking prevention, Chinese youth
Chang, Hao-chieh, and Vivian C Sheer. "An inoculation-based approach for developing efficacious strategies for resisting cigarette initiation among Chinese male youth." China Media Research 6.4 (2010): 92-99.