Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Assessing celebrity endorsement effects in China: A consumer-celebrity relational approach

Publication Year

2011

Journal Title

Journal of Advertising Research

Volume number

51

Issue number

4

Publisher

World Advertising Research Center

First Page (page number)

608

Last Page (page number)

623

DOI

10.2501/JAR-51-4-608-623

ISSN (print)

00218499

Link to Publisher’s Edition

http://dx.doi.org/10.2501/JAR-51-4-608-623

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