Department of Communication Studies
Interpersonal trust and platform credibility in a Chinese multibrand online community
Journal of Advertising
Taylor & Francis
First Page (page number)
Last Page (page number)
Link to Publisher’s Edition
Hung, Hing Kun Kineta, Stella Yiyan Li, and David K. Tse. "Interpersonal trust and platform credibility in a Chinese multibrand online community." Journal of Advertising 40.3 (2011): 99-112.
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