Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Interpersonal trust and platform credibility in a Chinese multibrand online community

Publication Year

2011

Journal Title

Journal of Advertising

Volume number

40

Issue number

3

Publisher

Taylor & Francis

First Page (page number)

99

Last Page (page number)

112

DOI

10.2753/JOA0091-3367400308

ISSN (print)

00913367

Link to Publisher’s Edition

http://dx.doi.org/10.2753/JOA0091-3367400308

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