Department of Communication Studies
A study was conducted to test an expanded Theory of Planned Behavior (TPB) in predicting healthy eating intention among adolescent boys and girls in mainland China. Two variables (perceived barriers and self-efficacy) were added in the TPB. A purposive sampling design was adopted to select schools, then students. Altogether 635 adolescents were asked to complete a structured questionnaire about healthy eating. Results of confirmatory factor analysis and structural equation modeling supported the structural validity of the proposed expanded model. Confirmatory factor analysis suggested that selected items of the perceived behavioral control and perceived barriers should be combined to form a new measure of perceived behavioral control. The new measure of perceived behavioral control and selfefficacy were found to be more influential than attitude as well as subjective norm in predicting healthy eating. Past behavior and gender were found to be significant moderating variables.
Journal of International Consumer Marketing
Taylor & Francis
First Page (page number)
Last Page (page number)
Consumer psychology, Social marketing, Children and youth, Survey, Food and Nutrition
Chan, Kara, Gerard P. Prendergast, and Yu-Leung Ng. "Using an Expanded Theory of Planned Behavior to Predict Adolescents’ Intention to Engage in Healthy Eating." Journal of International Consumer Marketing 28.1 (2016): 16-27.
Available for download on Tuesday, August 01, 2017