Document Type

Journal Article

Department/Unit

Department of Communication Studies

Publication Year

2012

Journal Title

Journal of Advertising Research

Volume number

52

Issue number

3

Publisher

World Advertising Research Center

First Page (page number)

297

Last Page (page number)

308

DOI

10.2501/JAR-52-3-297-308

ISSN (print)

00218499

Link to Publisher’s Edition

http://dx.doi.org/10.2501/JAR-52-3-297-308

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