Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Product placement in television drama: do information overload and character attribute matter?

Publication Year

2012

Journal Title

International Journal of Trade, Economics and Finance

Volume number

3

Issue number

2

Publisher

IACSIT Press

First Page (page number)

96

Last Page (page number)

102

DOI

10.7763/IJTEF.2012.V3.180

ISSN (print)

2010023X

Link to Publisher’s Edition

http://dx.doi.org/10.7763/IJTEF.2012.V3.180

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