Document Type

Journal Article

Department/Unit

Department of Communication Studies

Abstract

As the workforce ages it becomes important to examine if there is misperception of creativity and age in work contexts. A laboratory experiment examined perceptions of the creativity of a team with both young and old workers and of a team composed entirely of young workers. Scripted videos portrayed such teams engaged in designing an outdoor advertising campaign. Altogether, 220 participants were randomly assigned to watch one of the video clips and complete a structured questionnaire. No significant differences were observed in the perceptions of the two teams' performance or of the quality of the resulting advertising proposal. In general, there was also no significant difference in the individual characteristics attributed to the four characters on the teams. However, participants aged 35 or above evaluated both teams and all four characters more favorably than participants aged 20–34.

Publication Year

2013

Journal Title

Journal of Creative Behavior

Volume number

47

Issue number

4

Publisher

Wiley

First Page (page number)

256

Last Page (page number)

272

Referreed

1

Funder

Hong Kong Baptist University

DOI

10.1002/jocb.34

Link to Publisher’s Edition

http://dx.doi.org/10.1002/jocb.34

Keywords

perception, creativity, subjective evaluation, aging, teams

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