Document Type

Journal Article

Department/Unit

Department of Communication Studies

Abstract

A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of 15 mainland Chinese and 15 English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently perceived as what a green hotel should do. Staying in a green hotel was perceived to benefit both the environment and the hotel guests. The most frequently mentioned negative attributes of staying in a green hotel were its premium price, lower comfort level, and inconvenience.

Publication Year

2013

Journal Title

Services Marketing Quarterly

Volume number

34

Issue number

4

Publisher

Taylor & Francis

First Page (page number)

339

Last Page (page number)

352

Referreed

1

DOI

10.1080/15332969.2013.827069

ISSN (print)

15332969

Link to Publisher’s Edition

http://dx.doi.org/10.1080/15332969.2013.827069

Keywords

hotel industry, environmental practices, public attitudes, qualitative method

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