Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Why celebrity sells: A dual entertainment path model of brand endorsement

Publication Year

2014

Journal Title

Journal of Advertising

Volume number

43

Issue number

2

Publisher

Taylor & Francis

First Page (page number)

155

Last Page (page number)

166

DOI

10.1080/00913367.2013.838720

ISSN (print)

00913367

Link to Publisher’s Edition

http://dx.doi.org/10.1080/00913367.2013.838720

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