Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Studying the strategic plan of advertising leaders in response to the impact of social media: A pilot case study in the leadership of advertising agency

Publication Year

2014

Journal Title

Open Journal of Industrial and Business Management

Volume number

2

Issue number

2

Publisher

Sciknow Publications

First Page (page number)

33

Last Page (page number)

38

DOI

10.12966/ojibm.05.04.2014

ISSN (print)

23724269

Link to Publisher’s Edition

http://dx.doi.org/10.12966/ojibm.05.04.2014

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