Document Type

Journal Article

Department/Unit

Department of Communication Studies

Abstract

A content analysis of 311 food commercials broadcast on television networks in Hong Kong was conducted. There were nearly equal proportions of ads for healthy and unhealthy foods. The three most frequently used advertising appeals were taste/flavor/smell/texture, health/wellbeing and physical performance/speed/strength. Altogether 54 percent of the food ads contained health-related claims. Intriguingly, 23 percent of the ads for unhealthy food contained health-related claims. The prevalent use of general health claims in unhealthy food ads calls for policy makers to devise better ways to regulate health claims in food advertisements. This is the first content analysis of health and nutrition information in food advertisingarising from a society with a rich herbalist tradition.

Publication Year

2013

Journal Title

Journal of Nutritional Therapeutics

Volume number

2

Issue number

3

Publisher

Lifescience Global

First Page (page number)

137

Last Page (page number)

144

Referreed

1

DOI

10.6000/1929-5634.2013.02.03.1

Link to Publisher’s Edition

http://dx.doi.org/10.6000/1929-5634.2013.02.03.1

Keywords

Children, Television, Nutrition, Diet, Healthy Eating

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