Department of Communication Studies
Reconsidering Baron and Kenny: Myths and truths about mediation analysis
Journal of Consumer Research
University of Chicago Press
First Page (page number)
Last Page (page number)
Link to Publisher’s Edition
Zhao, Xinshu, John G. Lynch, and Qimei Chen. "Reconsidering Baron and Kenny: Myths and truths about mediation analysis." Journal of Consumer Research 37.2 (2010): 197-206.
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