Document Type

Journal Article

Department/Unit

Department of Communication Studies

Title

Reconsidering Baron and Kenny: Myths and truths about mediation analysis

Publication Year

2010

Journal Title

Journal of Consumer Research

Volume number

37

Issue number

2

Publisher

University of Chicago Press

First Page (page number)

197

Last Page (page number)

206

DOI

10.1086/651257

ISSN (print)

00935301

Link to Publisher’s Edition

http://dx.doi.org/10.1086/651257

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