Document Type

Journal Article

Department/ Unit

Department of Economics

Abstract

This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

Publication Year

2010

Journal Title

Advances in Decision

Volume number

2010

Publisher

Hindawi

First Page (page number)

1

Last Page (page number)

8

Referreed

1

DOI

10.1155/2010/302895

ISSN (print)

2090-3359

Link to Publisher’s Edition

http://dx.doi.org/10.1155/2010/302895

Included in

Economics Commons

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