Year of Award

2009

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Dept. of Journalism.

Keywords

Advertising, Attribution (Social psychology), Brand name products, Branding (Marketing), Celebrities, Research

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2009;Thesis submitted to the Dept. of Journalism;Includes bibliographical references (leaves 68-71)


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