Year of Award

2010

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Dept. of Communication Studies.

Keywords

Advertising, Branding (Marketing), Cathay Pacific Airways, Collective memory, Marketing, Psychological aspects

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2010;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 109-137)


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