Year of Award

2011

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Communication Studies.

Keywords

China, Hong Kong, Product placement in mass media, Television advertising, Television plays, Chinese

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2011;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 56-63)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.


Share

COinS