Year of Award
Master of Philosophy (MPhil)
Hong Kong Baptist University. Dept. of Communication Studies.
Cancer, Cervix uteri, Communication in medicine, Discrimination, Health aspects, Health behavior, Health in mass media, Prevention
Ko, Woon Yee Jessie, "A source-based inquiry of optimistic bias and its impact on health-related behaviors : implications for cervical cancer prevention communications" (2011). Restricted Access Theses and Dissertations. 1283.