Title

Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication

Year of Award

2013

Degree Type

Dissertation

Degree Name

Master of Philosophy (MPhil)

Department

Department of English Language & Literature. publisher.

Keywords

Advertising, Psychological aspects, Sex in advertising

Language

English

Comments

Thesis (Master of Philosophy)--Hong Kong Baptist University, 2012;Dissertation submitted to the Department of English Language & Literature;Includes bibliographical references (pages 236-281)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.

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