Year of Award

2013

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Marketing.

Keywords

Consumer behavior, Psychological aspects, Research

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2012;Thesis submitted to the Department of Marketing;Includes bibliographical references (leaves 81-91)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.



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