Year of Award
Master of Philosophy (MPhil)
Hong Kong Baptist University. Department of Communication Studies. Hong Kong Baptist Universtiy. publisher.
Advertising, Brand name products, Effective frequency, Super Bowl
Sun, Yao, "Effects of length, frequency and serial position on advertising impact moderated by product involvement : evidance from super bowl broadcast 1992-2012" (2013). Restricted Access Theses and Dissertations. 1531.