Year of Award

2013

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Communication Studies.

Principal Supervisor

Zhao, Xinshu

Keywords

Advertising, Brand name products, Effective frequency, Super Bowl

Language

English

Comments

Thesis (M. Phil.)--Hong Kong Baptist University, 2013;Principal supervisor: Professor Zhao Xinshu;Includes bibliographical references (leaves 67-77)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.


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