Year of Award

2013

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Department of Communication Studies. Hong Kong Baptist Universtiy. publisher.

Principal Supervisor

Zhao, Xinshu

Keywords

Advertising, Brand name products, Effective frequency, Super Bowl

Language

English

Comments

Thesis (M. Phil.)--Hong Kong Baptist University, 2013;Principal supervisor: Professor Zhao Xinshu;Includes bibliographical references (leaves 67-77)


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