Year of Award

1999

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Dept. of Marketing.

Keywords

Advertising, Public service, Persuasion (Psychology), Social marketing

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 1999;Thesis submitted to the Dept. of Marketing;Includes bibliographical references (leaves 112-124)


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