Year of Award

2000

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Dept. of Communication Studies.

Keywords

Advertising, Endorsements in advertising, Persuasion (Psychology), Psychological aspects

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2000;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 104-114)


Share

COinS