Year of Award

2001

Degree Type

Thesis

Degree Name

Doctor of Philosophy (PhD)

Department

Hong Kong Baptist University. Dept. of Communication Studies.

Keywords

China, Consumer behavior, Corporate image, Crisis management, Hong Kong

Language

English

Comments

Thesis (Ph.D.)--Hong Kong Baptist University, 2001;Appendices also in Chinese;Includes bibliographical references (leaves 246-257)


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