Year of Award

2001

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Hong Kong Baptist University. Dept. of Marketing.

Keywords

Consumer satisfaction, Customer services, Motivation research (Marketing), Quality control

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2001;Thesis submitted to the Dept. of Marketing;Includes bibliographical references (leaves 82-90)


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