Year of Award

1995

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Keywords

Advertising, China, Corporate image, Department stores, Hong Kong, Marketing, Research, Sales promotion

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 1995;"June 1995";Bibliography: leaves 195-203

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.


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