Year of Award

2004

Degree Type

Thesis

Degree Name

Doctor of Philosophy (PhD)

Department

Hong Kong Baptist University. Dept. of Finance and Decision Sciences.

Keywords

Cost effectiveness, Mass media, Mass media and business, Public relations

Language

English

Comments

Thesis (Ph.D.)--Hong Kong Baptist University, 2004;Thesis submitted to the Dept. of Finance and Decision Sciences;Includes bibliographical references (leaves 152-161)


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