Year of Award

2005

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Communication Studies.

Keywords

Advertising, China, Hong Kong, Psychological aspects, Television advertising, Wit and humor in advertising

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2005;Thesis submitted to the Dept. of Communication Studies;Includes bibliographical references (leaves 90-105)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.



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