Title

An analysis of figure improvement advertisements for different target genders on printed matters

Year of Award

2005

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Faculty of Arts.

Keywords

Advertising layout and typography, China, Gender identity in advertising, Hong Kong

Language

English

Comments

Thesis (M.A.)--Hong Kong Baptist University, 2005;Dissertation submitted to the Faculty of Arts;Includes bibliographical references (leaves 83-84)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.

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