Year of Award

2005

Degree Type

Thesis

Degree Name

Doctor of Philosophy (PhD)

Department

Department of Marketing.

Keywords

China, Customer relations, Insurance companies, Relationship marketing

Language

English

Comments

Thesis (Ph.D.)--Hong Kong Baptist University, 2005;Thesis submitted to the Dept. of Marketing;Includes bibliographical references (leaves 130-155)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.



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