Title

認識廣告背後的文化價值觀 : 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值

Year of Award

2005

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

香港浸會大學. 傳理學院.

Keywords

Advertising, China, Cosmetics, Hong Kong, Social aspects

Language

Chinese

Comments

論文(文學碩士)--香港浸會大學, 2005;學位論文呈交傳理學院;Includes bibliographical references (leaves 45-49)

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