Title

認識廣告背後的文化價值觀 : 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值

Year of Award

2005

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

傳理學院.

Keywords

Advertising, China, Cosmetics, Hong Kong, Social aspects

Language

Chinese

Comments

論文(文學碩士)--香港浸會大學, 2005;學位論文呈交傳理學院;Includes bibliographical references (leaves 45-49)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.

This document is currently not available here.



Share

COinS