Title

Online advertising : why or why not ?

Year of Award

2005

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Hong Kong Baptist University. School of Communication.

Keywords

China, Hong Kong, Case studies, Internet advertising, Internet marketing

Language

English

Comments

Thesis (M.A.)--Hong Kong Baptist University, 2005;Dissertation submitted to the School of Communication;Includes bibliographical references (leaves 52-55)

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