Year of Award

2006

Degree Type

Thesis

Degree Name

Master of Philosophy (MPhil)

Department

Department of Marketing.

Keywords

Consumer psychology, Case studies, Economic aspects, Sports, Sports sponsorship

Language

English

Comments

Thesis (M.Phil.)--Hong Kong Baptist University, 2006;Thesis submitted to the Dept. of Marketing;Includes bibliographical references (leaves 69-77)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.



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