Title

An analysis of 'banking and finance' job advertisments [sic] in newspapers for different targeted readers : 'trainees' and 'professionals'

Year of Award

2007

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Hong Kong Baptist University. Faculty of Arts.

Keywords

Advertising, Advertising, Newspaper, Banks and banking, Financial services industry, Help-wanted advertising

Language

English

Comments

Thesis (M.A.)--Hong Kong Baptist University, 2007;Dissertation submitted to the Faculty of Arts;Includes bibliographical references (leaves 92-94)

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