Title

An analysis of 'banking and finance' job advertisments [sic] in newspapers for different targeted readers : 'trainees' and 'professionals'

Year of Award

2007

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Faculty of Arts.

Keywords

Advertising, Advertising, Newspaper, Banks and banking, Financial services industry, Help-wanted advertising

Language

English

Comments

Thesis (M.A.)--Hong Kong Baptist University, 2007;Dissertation submitted to the Faculty of Arts;Includes bibliographical references (leaves 92-94)

Copyright

The author retains all rights to this work. The author has signed an agreement granting HKBU a non-exclusive license to archive and distribute their thesis.

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