Year of Award
Master of Philosophy (MPhil)
Hong Kong Baptist University. Dept. of Marketing.
Attitudes, Brand name products, Categorization (Psychology), Consumers, Consumers' preferences, Psychological aspects
Yan, Dengfeng, "Investigating consumers' responses to prefixed brand names : the effects of feature perceptibility and familiarity on categorization judgment" (2007). Restricted Access Theses and Dissertations. 871.