Year of Award
Master of Philosophy (MPhil)
Department of Marketing.
Attitudes, Brand name products, Categorization (Psychology), Consumers, Consumers' preferences, Psychological aspects
Yan, Dengfeng, "Investigating consumers' responses to prefixed brand names : the effects of feature perceptibility and familiarity on categorization judgment" (2007). Restricted Access Theses and Dissertations. 871.
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