Title

A study of the text-image relations of health warnings on cigarette packets and their effectiveness among universtiy student

Year of Award

2008

Degree Type

Dissertation

Degree Name

Master of Arts (MA)

Department

Hong Kong Baptist University. Faculty of Arts.

Keywords

Advertising, Attitudes, China, Cigarette package labels, Cigarettes, College students, Hong Kong

Language

English

Comments

Thesis (M.A.)--Hong Kong Baptist University, 2008;Dissertation submitted to the Faculty of Arts;Includes bibliographical references (leaves 50-54)

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