http://dx.doi.org/10.1145/1943403.1943453">
 

Document Type

Conference Paper

Department/Unit

Department of Computer Science

Title

Users' eye gaze pattern in organization-based recommender interfaces

Language

English

Abstract

In this paper, we report the hotspot and gaze path of users' eye-movements on three different layouts for recommender interfaces. One is the standard list layout, as appearing in most of current recommender systems. The other two are variations of organization interfaces where recommended items are organized into categories and each category is annotated by a title. Gaze plots infer that the organization interfaces, especially the quadrant layout, are likely to arouse users' attentions to more recommendations. In addition, more users chose products from the organization layouts. Combining the results with our prior works, we suggest a set of design guidelines and practical implications to our future work. © 2011 ACM.

Keywords

Eye-tracking study, Layout design, Recommender interfaces

Publication Date

2011

Source Publication Title

Proceedings of the 16th international conference on Intelligent user interfaces

Start Page

311

End Page

314

Conference Location

Palo Alto, United States

Publisher

ACM

ISBN (print)

9781450304191

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