Department of Computer Science
Privacy concern and trust in using social network sites: A comparison between french and chinese users
Though privacy and trust have been studied in the social network site (SNS), few have identified the relationships among users' privacy concern, trust and their actual usage behavior in SNS. Moreover, little attention has been paid to investigating the differences between users from different cultural contexts. In this paper, we have been engaged in addressing these concerns by surveying two typical user groups. The analysis of their answers showed that French and Chinese are not only significantly different regarding privacy and trust belief in SNS, but also act significantly different in disclosing personal information, posting messages, and developing new relationships. Furthermore, the effect of privacy concern and trust on users' visiting frequency and willingness to meet new people is also found different between the two groups. © 2011 IFIP International Federation for Information Processing.
cultural differences, privacy concern, social network site, trust, usage behavior
Source Publication Title
Human-Computer Interaction – INTERACT 2011: 13th IFIP TC 13 International Conference, Lisbon, Portugal, September 5-9, 2011, Proceedings, Part III
Link to Publisher's Edition
Chen, Li, and Ho Keung Tsoi. "Privacy concern and trust in using social network sites: A comparison between french and chinese users." Human-Computer Interaction – INTERACT 2011: 13th IFIP TC 13 International Conference, Lisbon, Portugal, September 5-9, 2011, Proceedings, Part III (2011): 234-241.