Department of Computer Science
Sentiment-enhanced explanation of product recommendations
© Copyright 2014 by the International World Wide Web Conferences Steering Committee. Because of the important role of product reviews during users' decision process, we propose a novel explanation interface that particularly fuses the feature sentiments as extracted from reviews into explaining recommendations. Besides, it can explain multiple items altogether by revealing their similarity in respect of feature sentiments as well as static specifications, so as to support users' tradeoff making. Relative to existing works, we believe that this interface can be more effective, trustworthy, and persuasive.
E-commerce, Recommendation explanation, Sentiment analysis
Source Publication Title
Chen, Li, and Feng Wang. "Sentiment-enhanced explanation of product recommendations." WWW’14 Companion (2014): 239-240.