Department of Journalism
News media use, credibility, and efficacy: An analysis of media participation intention in China
This study 1 investigates the relationship between news media use and media participation intention in China by adopting an audience-oriented perspective in light of the changing patterns of media content concomitant with widespread commercialization in reformed China. Data from a total of 2,409 valid face-to-face interviews were collected in four cities during November 2006 and May 2007. Our results suggest that television news had a positive association with media participation intention, whereas newspaper and Internet news use produced mixed results. In addition, significant regional differences regarding media influences were identified. © 2011 Copyright The Communication Research Centre, The Chinese University of Hong Kong.
media efficacy, media participation, media perception, news media use
Source Publication Title
Chinese Journal of Communication
Taylor & Francis
Shen, Fei, Ye Lu, Steve Guo, and Baohua Zhou. "News media use, credibility, and efficacy: An analysis of media participation intention in China." Chinese Journal of Communication 4.4 (2011): 475-495.