Department of Journalism
Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis
Audience members carry expectations and judgment of media prior to using them. On the assumption that perceptions have broad socio-political antecedents and audience cognitive consequences, this study specifies a model to examine the relationships among social demographics, perceived media functions and evaluation of media performance, attention to newspaper and television news, and information processing strategies. Telephone interviews of a probability sample of 1000 Guangzhou residents provided first-hand data for analyses. We found that media judgment and information processing are multi-dimensional concepts and their theoretical connections are non-trivial. Variances in media assessment made no difference in people's habit of reading between the lines, but predicted differentially to critical and non-reflective reading of media content. © 2011 AMIC/SCI-NTU.
Information theories, Mainland china, Media effect, Survey
Source Publication Title
Asian Journal of Communication
Taylor & Francis
Guo, Zhongshi Steve, and Lisa Li. "Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis." Asian Journal of Communication 21.1 (2011): 47-68.