http://dx.doi.org/10.1016/j.dss.2009.12.006">
 

Document Type

Journal Article

Department/Unit

Department of Finance & Decision Sciences

Title

A theoretical model of intentional social action in online social networks

Language

English

Abstract

Online social networks (Facebook, MySpace, LinkedIn and the like) have become truly significant new phenomena in human communication and interaction patterns and may have a profound impact in the way people communicate and connect with each other. In this study, the decision to use an online social network is conceptualized as intentional social action and the relative impact of the three modes of social influence processes (compliance, internalization, and identification) on intentional social action to use (collective intention) is examined. An empirical study of Facebook users (n = 389) found that collective intention to use a social networking site is determined by both subjective norm and social identity. Further, social identity is found to be a second-order latent construct comprised of cognitive, evaluative, and affective (first-order) components. Implications for research and practice are discussed. © 2009 Elsevier B.V. All rights reserved.

Keywords

Group norm, IS adoption, IS continuance, Online social networks, Social identity, Social influence, Subjective norm, We-intention

Publication Date

2010

Source Publication Title

Decision Support Systems

Volume

49

Issue

1

Start Page

24

End Page

30

Publisher

Elsevier

ISSN (print)

01679236

ISSN (electronic)

18735797

This document is currently not available here.

Share

COinS