Document Type

Journal Article

Department/Unit

Department of Economics

Title

Consumer perceptions of the smartcard in retailing: An empirical study

Language

English

Abstract

This article empirically explores consumer perceptions of the smartcard as e-cash for purchasing goods and services at retail outlets in Hong Kong. We design a multiattribute model to test the hypotheses using the survey data collected from individual consumers. The results show that perceived ease of use, convenience, automatic add-value service, compact design, security, reliability, and merchant support have significant effects on perceived usefulness of the smartcard for micro e-payment. The findings contribute to the literature of consumer behavior with regard to the applications of information technology in retailing, and have implications for implementing emerging technology to enhance retail services in different contexts. © 2012 Copyright Taylor and Francis Group, LLC.

Keywords

Consumer behavior, e-payment, information technology, retailing, smartcard

Publication Date

2012

Source Publication Title

Journal of International Consumer Marketing

Volume

24

Issue

4

Start Page

252

End Page

262

Publisher

Taylor & Francis

DOI

10.1080/08961530.2012.728503

ISSN (print)

08961530

ISSN (electronic)

15287068

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