Department of Marketing
Globalization and folk theory of social change: How globalization relates to societal perceptions about the past and future
Folk theory of social change (FTSC) is a generic knowledge structure that frames societal perceptions. According to FTSC, society develops from a traditional community where people are trustworthy though unsophisticated to a more sophisticated, but less warm-hearted modern society. People make future forecast about society within this generic structure while flexibly incorporating particular information about the past history and the present social trend. We report evidence for the proposition that globalization provides particular information that people incorporate in forming their future societal perceptions. We take an intranational perspective by examining people's beliefs about globalization (Study 1) and a cross-national perspective by comparing future societal perceptions in People's Republic of China, Japan, and Australia (Study 2). We suggest that future societal perceptions may play a constitutive role in the future of humanity, and FTSC and folk beliefs about globalization are a significant part of this process. © 2011 The Society for the Psychological Study of Social Issues.
Source Publication Title
Journal of Social Issues
Kashima, Yoshihisa, Junqi Shi, Koji Tsuchiya, Emiko S. Kashima, Shirley Y. Y. Cheng, Melody Manchi Chao, and Shang-hui Shin. "Globalization and folk theory of social change: How globalization relates to societal perceptions about the past and future." Journal of Social Issues 67.4 (2011): 696-715.