Document Type

Journal Article

Department/Unit

Department of Finance and Decision Sciences

Title

How social influence affects we-intention to use instant messaging: The moderating effect of usage experience

Language

English

Abstract

With the advent of Web 2.0, the business world is fast changing its way of communicating and collaborating. In this study, we regarded the use of instant messaging in team collaboration as a social behavior and examined the changing roles of social influence processes in the formation of usage we-intention (i.e. social intention). Building on the belief-desire-intention model and the social influence theory, an integrated model was developed and empirically tested using survey data collected from 482 students. The results demonstrated that desire partially mediates the effects of group norm and social identity on we-intention to use. In addition, the effect of group norm is more significant for users with lower usage experience, whereas the effect of social identity is more significant for users with higher usage experience. We believe this study provides several important implications for both research and practice. © Springer Science + Business Media, LLC 2009.

Keywords

Desire, Experience, Instant messaging, Social computing, Social influence, We-intention, Web 2.0

Publication Date

2011

Source Publication Title

Information Systems Frontiers

Volume

13

Issue

2

Start Page

157

End Page

169

Publisher

Springer Verlag

DOI

10.1007/s10796-009-9193-9

Link to Publisher's Edition

http://dx.doi.org/10.1007/s10796-009-9193-9

ISSN (print)

13873326

ISSN (electronic)

15729419

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