Document Type

Journal Article

Department/Unit

Department of Marketing

Title

Lay psychology of globalization and its social impact

Language

English

Abstract

As a first step to establish social psychology of globalization as a new area of investigation, we carried out two cross-regional studies to examine lay people's perception of globalization and its related concepts, as well as lay people's appraisal of the social impacts of globalization. The participants were undergraduates from regions with markedly different experiences with globalization (the United States, Mainland China, Taiwan, and Hong Kong). Despite regional differences in experiences with globalization, cross-regional similarities were found in the way globalization-related issues were classified and how their social impacts were evaluated. Participants in all four regions (1) perceived globalization to be related to but not synonymous with modernization, Westernization, and Americanization; (2) used international trade versus technology, and globalization of consumption versus global consequences as the dimensions to categorize globalization-related issues; and (3) perceived globalization to have stronger positive effects on people's competence than on their warmth. © 2011 The Society for the Psychological Study of Social Issues.

Publication Date

2011

Source Publication Title

Journal of Social Issues

Volume

67

Issue

4

Start Page

677

End Page

695

Publisher

Wiley

DOI

10.1111/j.1540-4560.2011.01722.x

ISSN (print)

00224537

ISSN (electronic)

15404560

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