Department of Marketing
Lay psychology of globalization and its social impact
As a first step to establish social psychology of globalization as a new area of investigation, we carried out two cross-regional studies to examine lay people's perception of globalization and its related concepts, as well as lay people's appraisal of the social impacts of globalization. The participants were undergraduates from regions with markedly different experiences with globalization (the United States, Mainland China, Taiwan, and Hong Kong). Despite regional differences in experiences with globalization, cross-regional similarities were found in the way globalization-related issues were classified and how their social impacts were evaluated. Participants in all four regions (1) perceived globalization to be related to but not synonymous with modernization, Westernization, and Americanization; (2) used international trade versus technology, and globalization of consumption versus global consequences as the dimensions to categorize globalization-related issues; and (3) perceived globalization to have stronger positive effects on people's competence than on their warmth. © 2011 The Society for the Psychological Study of Social Issues.
Source Publication Title
Journal of Social Issues
Yang, Daniel Y.-J., Chi-Yue Chiu, Xia Chen, Shirley Y. Y. Cheng, Letty Y.-Y. Kwan, Kim-Pong Tam, and Kuang-Hui Yeh. "Lay psychology of globalization and its social impact." Journal of Social Issues 67.4 (2011): 677-695.